PREMIUM
website designer
Your website's design speaks before content is read—attention to finest details elevates luxury brands from good to exceptional. Build a site that reflects your brand, attracts clients, and creates lasting impressions
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Your website's design speaks before content is read—attention to finest details elevates luxury brands from good to exceptional. Build a site that reflects your brand, attracts clients, and creates lasting impressions ✧
GET IT RIGHT.
While you possess the acumen to create your own website, we recognise that time constraints, technical complexities, or simply prioritising your core expertise may be the barrier. Your digital presence is the cornerstone of your brand's first impression—entrust it to specialists who ensure every refined detail reflects your premium positioning, allowing you to excel where your passion truly lies.
Present yourself accurately.
As a premium brand, frustration usually occurs when exchanges are made with customers who make mostly price-based decisions. Present your brand online to connect with those who instead value superior craftsmanship, uncompromised quality, unique offerings and/or excellent customer service.
Stand out.
Let's expand Squarespace/Shopify’s capabilities and functionality with a custom-coded solution; optimised for varied screen sizes and orientations.
Build trust.
Trust in any relationship is built through consistency—your brand is no different. With a Bachelor’s degree in Graphic Design, multiple additional certifications, and over 15 years of hands-on experience, we ensure your brand remains strong, cohesive, and recognisable across every touchpoint.
THIS ISN’T OUR FIRST RODEO
We have uplifted 400+ premium brands. We attribute our continued success to our belief that good design is achieved by a highly considered plan, a deep understanding of design principles and damn good taste. 😆
OUR PORTFOLIO →
PERTH, AUSTRALIA
CANGUU, INDONESIA
NSW, AUSTRALIA
CROATIA, EUROPE
SINGAPORE & AUSTRALIA
GLOBAL
AUSTRALIA & ONLINE
GLOBAL
AUSTRALIA & ONLINE
AUSTRALIA
SUBIACO, AUSTRALIA
UNITED STATES & ONLINE
AU & PARIS
AUSTRALIA WIDE
GLOBAL
FAQs
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Yes—your site will be built with Google in mind, using 2025 SEO best practices to help your ideal customers find you online.
Every website includes:
• Mobile-first design – Google prioritises mobile-friendly sites, and so do we.
• Image alt text – For better accessibility and visibility in Google Images.
• SEO page titles and meta descriptions – Strategically written to attract clicks and communicate your value.
• Fast load times + clean layout – Designed to meet Google’s Core Web Vitals, which improve user experience and rankings.
• Smart site structure – So search engines can easily crawl and understand your content.
• Internal linking tips – To build page authority and help visitors navigate your site more easily.
You’ll also get easy-to-follow training so you can confidently maintain and improve your SEO without needing to become an expert. And if you want to go deeper—like ranking locally or competing for high-traffic keywords—we can connect you with a trusted SEO partner.
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Every project is unique, so we provide custom quotes based on your specific needs. However, most website builds start with these essentials:
✅ Branding Setup – Uploading your logo, favicon, and social sharing logo.
✅ Domain Connection – Linking or transferring your domain name.
✅ Social Media Integration – Connecting your social media accounts.
✅ SEO-Ready Foundation – Implementing sitewide internal SEO setup to enhance future optimization efforts.
✅ Smart Contact Forms – Forms that back up to Google Sheets and send directly to your chosen email.
✅ Custom Coding – Refinements for a cleaner, more polished layout (completed in the first round of changes).
✅ Image Optimisation – Faster page loading with optimised images.
✅ Two Rounds of Revisions – Ensuring your site meets your expectations.
✅ Google Analytics Setup – Connecting analytics for tracking website performance.
✅ Stock Image Access – Free access to Unsplash’s royalty-free image library.
✅ Training & Handover – A 1-hour Zoom session covering website management.
✅ AI-Assisted Copywriting Support – Overcome the challenge of crafting compelling content with our advanced AI Agents. They provide guided assistance to help you articulate your brand’s message effectively, ensuring your website resonates with your target audience.
Consultations & Support
1-hour strategy consultation to discuss your website needs.
FREE 15-minute Zoom chat to check compatibility and project requirements.
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Here are a few perks to sweeten the deal:
🎉 Up to 43% off Squarespace annual plans.
📧 10% off your first year of a custom email address with Google Workspace.
🌍 FREE .com domain for your first year with an annual Squarespace plan.
💬 FREE Zoom chat – Let’s jump on a call to see if we’re the right fit! -
We sure do. Our blog dives into smart tools, AI trends, SEO shifts, and branding strategies designed for 2025 and beyond.
Curious about how it all applies to your business? Let’s chat—we’re here to help you stay ahead.
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Yes! Every website design includes a customised one-hour training session, which you’re welcome to record for future reference.
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Our pricing is transparent and flexible to fit your needs:
Hourly rate: $55 per hour (excl. GST)
Discounted day rate: $500 per day (excl. GST)
Our day rate gives you full focus on your project, helping you manage your budget while getting everything checked off your list. The time required depends on the complexity of your site, but most builds take 2–5 days.
Starting prices for website builds:
5-page Squarespace website: From $1,000
E-commerce Squarespace website: From $1,250
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Yes, there are a few additional costs outside of your website design package. Some are essential, while others depend on your business needs.
💼 Essential Cost
• Website Hosting – Required for every site. Paid directly to your platform (Squarespace, Shopify, or Webflow).
✨ Optional Costs
• Custom Photography / Premium Stock Images – For a more tailored, on-brand visual feel.
• Professional Email Address – Example: info@yourdomain.com. Starts from $7/month via Google Workspace (you’ll also get a 10% discount through us).
• Booking Software – For businesses needing appointment or class scheduling.
• Third-Party Integrations – Includes CRMs, newsletter platforms, and any special tools your business runs on. (ie Mailchimp, Calendly, or HubSpot)
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While AI can certainly generate visual content, there's a profound difference between AI-generated designs and thoughtfully crafted work by a human designer with strategic insight and creative expertise.
At Knee Coal, we harness AI to optimize our processes and significantly reduce project timelines—but we deliberately craft all designs by hand. Why? Because meaningful design requires more than visual arrangement; it demands emotional intelligence, cultural understanding, and strategic thinking that only human creativity can provide.
The human advantage in design:
Strategic intent: Our designs aren't just visually appealing—they're purposeful solutions to your specific business challenges, informed by years of experience and deep understanding of your audience.
Emotional resonance: Human designers instinctively understand emotional nuance and cultural context in ways AI simply cannot. We create work that genuinely connects with your audience on a human level.
Contextual awareness: We consider the full ecosystem where your design will live—your brand history, competitive landscape, and future goals—creating designs that work harmoniously within your broader business strategy.
Adaptability and collaboration: Our process evolves through meaningful conversation and feedback. We pivot, refine, and explore alternatives together, resulting in solutions that truly represent your vision.
Original thinking: While AI draws from existing patterns, human designers create truly original concepts that help your brand stand out rather than blend in.
Our approach combines the efficiency of AI-enhanced workflows with the irreplaceable creative judgment of experienced designers. This means you get the best of both worlds: streamlined processes and reduced timelines without sacrificing the quality, originality, and strategic value that only human creativity can deliver.
When you choose Knee Coal, you're investing in design that goes beyond aesthetic arrangement to create meaningful connections with your audience and drive real business results.